This project included a mock brand re-haul for the existing Galapagos Conservancy, who are aimed at keeping the protection of the Galapagos Islands and all life that inhabit its areas safe. The Brand Usage and Style Guidelines booklet include in complete detail the specific design criteria that make up the new brand. From personalized data sheets, letterheads, envelopes, business cards, social media banners and icons, trade show booths and much more, the brand contained a consistent look through out all different platforms. The purpose of this project was to rebrand the foundation to attract a younger audience and get more people to feel informed enough to want to donate. The client liked lots of pictures of animals that inhabit the islands as it is important to show the creatures and lands that are working to be preserved.
When creating the logo I knew it must involve animals that inhabit the Galapagos Islands, as they are the ones the organization aims to save. A large portion of the organizations donators were elderly people or those above 45. My design strategy was to keep the simple appearance they had going for them at the time, but to make it more modern to attract a younger audience.
I created several different designs consisting of similar elements, including the animal silhouettes and waves. To give the logo a unified body, I created each version to come together within a circular form that pleases the eye and gives off a sense of wholesomeness. I ended up choosing the final design design that is featured today as it combined the best elements of the other logos into one.
Letterhead 8.5″ x 11″ Color: 4/0, Bleeds: 4 sides
Datasheet 8.5″ x 11″ Color: 4/0, Bleeds: 4 sides
Envelope 9.5″ x 4.125″ Color: 4/0 Bleeds: 4 sides
Trade Show Booth
Top Banner: 5ft X 2ft, Bottom Banner: 5ft X 2ft, Right Banner: 10ft X 2ft, Left Banner: 10ft X 2ft, TV Slides Slide Show: 1920x1080px
As a reward for donating to the organization, supporters will receive a Galapagos beach bag, hat, and a set of vinyl stickers to place wherever they please. They will also receive a green T-shirt that they can wear while volunteering out on the shores. This kind of reward system needed to be created as competitors offering similar services gave their customers gifts.